EverReal creates the first cross-company demand network, putting an end to lost demand in the leasing process

PRESS RELEASE

EverReal creates first cross-company demand network, and ends the loss of demand in the letting process

• → Landlords are found more easily by qualified, actively searching prospects

• → Prospects can voluntarily see matching apartments from the entire SmartPool

• → For the first time, a networked flow of demand across company boundaries

• → Demand is no longer discarded, but continues to be utilized
  
  

Munich, April 2026: Every day, the real estate industry generates more demand than it uses, and loses over 90% of it in the process. In metropolitan areas in particular, dozens of qualified prospects apply for every letting. One person is selected, the rest disappear from the process. With the next property, everything starts all over again: new ad, new inquiries, the same effort. This is not an isolated case. This is the current systemic logic. With the EverReal SmartPool, EverReal is introducing a cross-company demand network for the first time that puts an end to exactly this loss. Instead of discarding demand, it remains in the system, and is used where it fits.

What has happened so far, and why it doesn't work

In practice, letting today runs in isolation per property: A prospect applies, is vetted, and in case of doubt receives a rejection, not because they are unsuitable, but because too many matching prospects apply for the same property. For the prospect, the search starts all over again. For the company, acquiring demand starts all over again. This creates a cycle of repeated acquisition, communication, and processing, even though matching demand was already available.

What is changing now

With the EverReal SmartPool, demand is systematically put to further use for the first time. Prospects can create a search profile at any time and voluntarily agree to also see matching offers from other EverReal customers. In return, companies receive additional qualified inquiries from actively searching prospects from the SmartPool, directly in their existing applicant list. Already today, 7.5% of all successful lease agreements are brokered via search profiles. The SmartPool scales this principle across company boundaries for the first time. With each participating company, the pool grows, and the share of demand that remains in the system increases.

“Demand remains in the system, instead of being lost”

“In many regions in Germany, the industry does not have a demand problem: it loses demand every day in the process,” says Nessim Djerboua, founder and CEO of EverReal. “With the SmartPool, we are changing exactly that. Demand remains in the system and is used where it fits. This creates a networked flow of demand across company boundaries for the first time.”

Network without loss of control

The SmartPool is structured in such a way that companies maintain full control at all times:

• → No sharing of applicant data

• → No insight into external prospect lists

• → Participation for companies and prospects is strictly voluntary and with consent

• → Can be activated and deactivated at any time

Companies thus receive additional qualified inquiries, without data exchange between companies and in compliance with applicable data protection requirements.

Strategic Classification

The SmartPool creates a new infrastructure level in the letting process: the shared use of demand.

What works today via interfaces and partner integrations gains a crucial additional layer. This creates a growing network that strengthens with every participant. With increasing participation, visibility among qualified prospects improves for everyone involved.

In the next stage of development, this logic will be further expanded, through structured tenant profiles and deeper CRM integration that brings demand together in an even more targeted manner. The SmartPool is thus a central building block on the way to a networked, increasingly self-organizing real estate industry.

Proof

EverReal was founded in Munich in 2017 and today counts over 350 professional real estate companies among its clients. More than 250,000 people use the platform monthly, and over 100,000 working days have already been saved. 96% of users are very satisfied, with EverReal achieving 4.6 out of 5 stars on Trustpilot.

Already today, 7.5% of all successful lease agreements are brokered via search profiles within EverReal. With the SmartPool, we expect this share to increase significantly. In the beta phase of the SmartPool, over 90% of participating customers stated that they saw significant added value in the letting process.

Launch & Availability

The EverReal SmartPool will be available to all EverReal customers starting April 14, 2026, and can be activated in the account settings.

Boilerplate

About EverReal

EverReal is the new standard for letting and sales. The company was founded in Munich in 2017 and is developing the first digital assistant for real estate processes, structured and automated today, self-organizing tomorrow.

Until now, the daily work routine for property managers, housing companies, and real estate agents often meant: paper chaos, overloaded teams, and time-consuming routine tasks. EverReal shows how refreshingly simple it can be: no more complicated processes, but digital workflows that are a pleasure to use.

For this, EverReal has received several awards, including the German Real Estate Award 2021 and the apti Award 2024 in the Digital Real Estate Marketing category.

Customers are ready to go in less than an hour and immediately benefit from a digital foundation that provides measurable relief. This allows them to focus on what really matters: happy customers, satisfied employees, and a successful business.

With the SmartPool, EverReal is creating a cross-company demand network for the first time, putting an end to the loss of demand in the letting process.

Media Contact

Renée Auctun

Senior Marketing Manager, EverReal GmbH

Email: renee.auctun@everreal.co

Phone: +49 89 244 182 697